I am a Ph.D. researcher, author, and founder based in Sunnyvale. I study how human behavior intersects with data architecture, and I build empathetic digital tools that solve real-world friction.
Join UX professionals and founders reading my latest essays on design psychology.
Most UXR tools stop at transcription; I am building the engine that translates human behavior into architectural action. CogniUX is a cognitive AI platform designed to bridge the gap between raw qualitative research and concrete design recommendations.
Join the Beta Waitlist →A peer-reviewed investigation exploring how massive datasets of human behavior can predict collective decision-making in financial environments, and how UI directly influences systemic trust.
Over 10 published essays focusing on the psychological principles that drive interface architecture. Topics range from progressive disclosure to managing cognitive load in complex SaaS products.
How we triangulated quantitative data and qualitative empathy mapping to eliminate cognitive friction, rebuild user trust, and execute a complete taxonomy overhaul for medical professionals.
An essay on combating decision fatigue in food discovery. By transitioning from a directory model to an algorithmic assistant, we decreased average time-to-selection by 55%.
Why "Human-in-the-Loop" interactions are critical for LLM adoption. How prioritizing user agency over total automation increased drafting feature adoption by over 300%.