Hi 👋 !
I am Hetvi
De-risking AI Innovation through Quantitative Rigor.
A Senior UX Researcher and Human-AI Interaction Specialist with 6+ years of experience. I build the measurement frameworks that bridge the gap between complex human behavior and scalable AI systems.
Case Studies
FlavorFind
UX Design, UX Research
A case study on making meal planning stress-free with user-centered design.
OptimaSurg
Redesigning OptimaSurg: A seamless e-commerce platform tailored for surgical tool shopping.
UX Design, Product Management
Gmail with AI Integration
Concept Project, UX Research
Reimagining Gmail with AI: A concept project aimed at tackling email overload and enhancing productivity through smarter, personalized solutions.
Writings 📝
The power of instant gratification: why we can’t stop searching
The power of scarcity: Fear of Missing Out (FOMO)
The power of trust: Why Airbnb feels safe (even when it’s not your house)
The power of streaks: the fear of breaking a habit
The power of urgency: why you panic-book
The power of social validation: why we crave the ‘congrats!’