Hi 👋 !
I am Hetvi
At my core, I'm driven by a deep curiosity for how people think, feel, and interact with technology. As a UX researcher, I bridge the gap between data and empathy—translating real human needs into meaningful product decisions. Whether it's upholding ethical research standards or advocating for users in high-stakes design conversations, I find purpose in making sure every voice is heard, especially the ones often overlooked.
Case Studies
FlavorFind
UX Design, UX Research
A case study on making meal planning stress-free with user-centered design.
OptimaSurg
Redesigning OptimaSurg: A seamless e-commerce platform tailored for surgical tool shopping.
UX Design, Product Management
Gmail Redesign with AI Integration
Concept Project, UX Research
Reimagining Gmail with AI: A concept project aimed at tackling email overload and enhancing productivity through smarter, personalized solutions.
Writings 📝
The power of instant gratification: why we can’t stop searching
The power of scarcity: Fear of Missing Out (FOMO)
The power of trust: Why Airbnb feels safe (even when it’s not your house)
The power of streaks: the fear of breaking a habit
The power of urgency: why you panic-book
The power of social validation: why we crave the ‘congrats!’