Hello 👋 ! I am Hetvi, a UX Researcher with 5+ years of professional experience, passionate about crafting user-centered solutions. I thrive on blending empathy and strategy to design impactful digital experiences.

Case Studies

FlavorFind

UX Design, UX Research

A case study on making meal planning stress-free with user-centered design.

OptimaSurg

Redesigning OptimaSurg: A seamless e-commerce platform tailored for surgical tool shopping.

UX Design, Product Management

Gmail Redesign with AI Integration

Concept Project, UX Research

Reimagining Gmail with AI: A concept project aimed at tackling email overload and enhancing productivity through smarter, personalized solutions.

Writings 📝

Google home page

Google search — the psychology of instant gratification

The power of instant gratification: why we can’t stop searching

Amazon’s psychology of conversions: How UX drives buying behavior

The power of scarcity: Fear of Missing Out (FOMO)

Airbnb — the psychology of trust in UX

The power of trust: Why Airbnb feels safe (even when it’s not your house)

Duolingo and the psychology of streaks: why you can’t stop learning!

The power of streaks: the fear of breaking a habit

Booking.com and the pressure to book fast: The psychology of urgency

The power of urgency: why you panic-book

LinkedIn — the psychology of social validation

The power of social validation: why we crave the ‘congrats!’