Hi 👋 !
I am Hetvi

At my core, I'm driven by a deep curiosity for how people think, feel, and interact with technology. As a UX researcher, I bridge the gap between data and empathy—translating real human needs into meaningful product decisions. Whether it's upholding ethical research standards or advocating for users in high-stakes design conversations, I find purpose in making sure every voice is heard, especially the ones often overlooked.

Case Studies

FlavorFind

UX Design, UX Research

A case study on making meal planning stress-free with user-centered design.

OptimaSurg

Redesigning OptimaSurg: A seamless e-commerce platform tailored for surgical tool shopping.

UX Design, Product Management

Gmail Redesign with AI Integration

Concept Project, UX Research

Reimagining Gmail with AI: A concept project aimed at tackling email overload and enhancing productivity through smarter, personalized solutions.

Writings 📝

The power of instant gratification: why we can’t stop searching

The power of scarcity: Fear of Missing Out (FOMO)

The power of trust: Why Airbnb feels safe (even when it’s not your house)

The power of streaks: the fear of breaking a habit

The power of urgency: why you panic-book

The power of social validation: why we crave the ‘congrats!’