Hello 👋 ! I am Hetvi, a UX Researcher with 5+ years of professional experience, passionate about crafting user-centered solutions. I thrive on blending empathy and strategy to design impactful digital experiences.
Case Studies
FlavorFind
UX Design, UX Research
A case study on making meal planning stress-free with user-centered design.
OptimaSurg
Redesigning OptimaSurg: A seamless e-commerce platform tailored for surgical tool shopping.
UX Design, Product Management
Gmail Redesign with AI Integration
Concept Project, UX Research
Reimagining Gmail with AI: A concept project aimed at tackling email overload and enhancing productivity through smarter, personalized solutions.
Writings 📝
Google search — the psychology of instant gratification
The power of instant gratification: why we can’t stop searching
Amazon’s psychology of conversions: How UX drives buying behavior
The power of scarcity: Fear of Missing Out (FOMO)
Airbnb — the psychology of trust in UX
The power of trust: Why Airbnb feels safe (even when it’s not your house)
Duolingo and the psychology of streaks: why you can’t stop learning!
The power of streaks: the fear of breaking a habit
Booking.com and the pressure to book fast: The psychology of urgency
The power of urgency: why you panic-book
LinkedIn — the psychology of social validation
The power of social validation: why we crave the ‘congrats!’